Audience Research

Taken's target audience is mostly 15-24 year olds, however it is also quite popular with older demographics. The gender who saw the film most was male and this may be because there is more action and violence, which generally appeals to the male population. On the other hand, there is also a lot of females that saw the film which means that the film also appears to females too, this could be because of the story line as females usually become emotionally invested with story lines.

Similarly to Taken, Taken 2 also had slightly more of a male audience than female though the percentage has increased a bit. The age percentage is predominantly ages 15-24 which shows that for our film we should aim it at these age groups as these are the people that enjoy the genre and also going to the cinema. There were less in the 35-44 age group, so for our film that will not be the target audience.

 The Hunger Games is a different genre to our film but some of the setting we want to use for our film is in The Hunger Games. The gender percentages are very similar but there are more males which could show that overall action is more popular with males. Like the other films, the age range of 15-24, which further shows that this is the main target audience for film makers.

Ransom is similar to taken and with gender the percentages are about the same as taken, with more males that females. However, the ages are different as there it is close between 15-24 and 25-34. This could show that for action films the range for age is 15-34 which suggests that it is a genre widely enjoyed by many people.

Overall, looking at the percentages for these films, that relate to our film, we can begin to see who are target audience will be, predominantly males aged 15-24. This will help us when we make our film to see what we should include to entice this type of audience.